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Foldwell Packaging

Mailer box · Corrugated

Custom shoe boxes

Custom shoe boxes are corrugated or rigid boxes printed with your brand and sized to your shoe, from 50 units per design. We draw the box around your last for free, and production takes 10–12 days from proof approval.

  • Over 30 years in print and packaging
  • Free structural design
  • From 50 units
  • Plastic-free options
foldwell
Style
Lid and base, or mailer
Board
Corrugated or rigid
Best for
Footwear, sneakers
Minimum order
50 units
Typical production window
10–12 days
Paper-first materials
100% recyclable
For structural design
$0

Overview

What is a shoe box?

A shoe box is two things: the box the shoe ships in and the box a customer keeps it in. Corrugated does the first job well, and rigid does the second. If your shoes ship in their own box with no outer carton, choose corrugated.

The classic shoe box is a two-piece lid and base: a tray with a lid that drops over it. Made in corrugated, it's light, strong and prints well. Made in rigid board, it's heavier and meant to be kept.

Many brands now ship in a mailer-style shoe box that closes with a tuck, so the shoe goes in the post without an outer carton. It saves one box per order.

  • Base. A tray that holds the shoes and tissue.
  • Lid. Full depth, or shallow so the base shows.
  • Tissue and inserts. Keep the shoes from rubbing and hold the shape.
  • Print. Logo on the lid, inside print under it.

Specifications

Custom shoe boxes: specifications

Every box is drawn to your product, so these are the options, not a fixed catalogue. Your specialist confirms the exact spec on the proof.

Custom shoe boxes: what you can specify
SpecDetail
StyleTwo-piece lid and base, or tuck-front mailer shoe box
BoardE-flute or B-flute corrugated, or wrapped greyboard for rigid
PrintOutside, inside, or both. One color to full color
InsertsPaperboard or corrugated insert, cut to your shoe
Add-onsHandle cut-out, tear strip, ribbon pull on rigid
SizeDrawn to your shoe
Ships to youFlat for corrugated, assembled for rigid
RecyclabilityCorrugated is 100% recyclable. Skip plastic lamination to keep it that way
Minimum order50 units per design
Structural design$0. We draw the dieline around your product
ProofDigital proof on your dieline, checked for bleed, folds and barcodes
Production10–12 days on most orders, from proof approval. Shipping time is on top
Default finishAqueous coating on every box. Water-based, and it recycles with the box
Point of contactOne packaging specialist, from first sketch to delivery

Board and build

Which board for a shoe box?

Corrugated if it ships. Rigid if it sits on a shelf or gets kept.

Shoe box options
OptionLooks likeBest for
White E-fluteBright. Takes full-color printSneakers, bold color prints
Kraft E-fluteBrown and natural. Ink prints darkerSustainable and craft brands
B-fluteThicker wallBoots and heavier shoes
Rigid lid and baseHeavy and stiffPremium shoes and gift sets

Pale colors print duller on kraft. If your brand is light, use a white liner. See custom kraft boxes.

Compare

Shoe box or mailer box?

Two ways to ship a pair of shoes.

Shoe box compared with a mailer box
Lid-and-base shoe boxMailer box
Goes in the mail on its ownNo. Needs an outer boxYes
Opens byLifting the lid offLifting a hinged lid
Boxes per orderTwoOne
Best forRetail and keepingDirect-to-consumer

A mailer saves a box per order. See custom mailer boxes.

Sizing

Sizing a shoe box

Send the size of your biggest shoe, with the toe pointing up as it will sit in the box, plus the tissue and any insert. Shoes vary by style, so tell us if you sell boots or high tops as well as low sneakers.

Don't add clearance yourself. Structural design is $0 and we add it on the dieline. How to measure a box covers the order.

Who uses custom shoe boxes

  • Sneaker and footwear brands. Printed lids that look like the brand.
  • Direct-to-consumer shoe sellers. A mailer-style box that ships on its own.
  • Resellers. Boxes with your own branding.
  • Kids and specialty shoes. Smaller runs of 50 units.

Finishes

One finish, on the logo.

Aqueous coating goes on every box by default. Add one more where it will be noticed.

Foil stamping

One logo on the lid.

Debossing

Pressed in, no ink. Works on kraft.

Spot UV

A glossy logo on a matte lid.

Quote

Get a quote for custom shoe boxes

One measurement and a quantity is enough to start. Your specialist replies with a structure, so you can see the box before you commit to anything.

Fill in what you know. It opens a pre-filled email to [email protected], so nothing is sent until you press send.

Inside dimensions of your product (length x width x height)

Not sure which side is which? How to measure a box.

Minimum 50.

How it works

Four steps, one person.

The specialist who picks up your first email stays with the project until the boxes arrive.

  1. Step 01

    Tell us what you're packing

    Send the product dimensions, how it ships and how many you need. A photo on a ruler is enough to start.

  2. Step 02

    We draw the structure

    Your packaging specialist builds the dieline around your product. Structural design is free.

  3. Step 03

    You approve the proof

    Drop your artwork onto the dieline. We check bleed, folds and barcodes, and send a digital proof.

  4. Step 04

    We make and ship

    Production takes 10–12 days on most orders. Boxes ship flat, packed in cartons, to your door.

FAQ

Custom shoe boxes: questions.

What is the minimum order for custom shoe boxes?

50 units per design. That's enough to test a box with real customers before a bigger run.

Can a shoe box go in the mail without another box?

A mailer-style shoe box can, because it's self-locking corrugated. A lid-and-base box needs an outer carton.

Can you print the inside of a shoe box?

Yes, inside, outside or both. Inside print is what people see when they lift the lid.

Do you make rigid shoe boxes?

Yes, a rigid lid and base in wrapped greyboard. It's heavier and made to be kept, and it needs a mailer around it in the post.

How do I size a shoe box?

Send the size of your biggest shoe in the box, with tissue and any insert. We draw the box around it.

How long do custom shoe boxes take?

10–12 days on most orders, counted from proof approval. Shipping time is on top.

Honest fit

When not to hire us.

You have one shoe size and a tight deadline

If you need a few boxes this week, a stock shoe box with a printed sticker will cost you less. Custom starts at 50 units per design and takes 10–12 days.

You need fewer than 50 boxes

Our minimum is 50 units. For 10 or 20, a stock box with a printed sticker will cost you less.

You need boxes next week

Production runs 10–12 days before shipping. If your launch is sooner, buy stock boxes now and switch to custom for the next run.

You want plain brown boxes

If nothing gets printed, a stock box supplier is cheaper and faster. We're worth it once the box carries your brand.

What size is your biggest shoe?

Send the size of the shoe in the box, or a photo of it on a ruler, and how many boxes you need.

Start a project

Popular boxes

Related boxes.

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foldwellMailer box

Mailer boxes

Self-locking corrugated boxes that ship without an outer carton and open like a lid.

Corrugated
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Rigid boxes

Two-piece lid and base boxes in wrapped greyboard. The box people keep on a shelf.

Rigid board
foldwellMailer box

Apparel boxes

Shallow mailers sized for folded garments. Tissue and a sticker finish the job.

Corrugated
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Kraft boxes

Unbleached kraft cartons with one- or two-color print. Reads as natural without saying so.

Kraft

Guides for this box